Since 2021, the Martinique Tourism Committee (CMT)has been actively committed to promoting sustainable, authentic, and responsibletourism in Martinique through the “Martiniqualité” initiative.
This concept aims to highlight the cultural, natural, and human assets of our beautiful island while meeting travelers’ evolving expectations. The CMT launches international campaigns, supports local and cultural initiatives, and innovates using advanced digital tools. It also raises awareness among residents about preserving Martinique’s heritage, while fostering a sense of pride and promoting local employment.